I have really been studying words lately. Our SALT team is looking to re-brand our student ministry. Here is what Seth Godin's blog says about Alignment:
“A perfect relationship:
I want your company to help me, and your company wants to help me. We’re both focused on helping the same person.
The Walmart relationship:
I want the cheapest possible prices and Walmart wants to (actually works hard to) give me the cheapest possible prices. That’s why there’s little pushback about customer service or employee respect… the goals are aligned.
The Apple relationship:
I want Apple to be cool. Apple wants to be cool. That’s why there’s little pushback on pricing or obsolence or disappointing developers.”
What does this say about the church?
The church relationship (when it doesn’t work): I want God to solve all my problem and make me happy. The church wants your buy-in so that it can look prosperous, raise more capitol, hire more staff, and build more buildings.
The church relationship (when it does work): I want to sacrificially join with something larger than myself. The church wants you to join them in God’s Kingdom work.
No comments:
Post a Comment